One of the things we are proudest of at Lumison are the efforts we go to in order to ensure we deliver the service and the speeds our customers pay for. Because make no mistake, in the world of internet service providers not all services are created equal.
Many businesses and consumers who pay a hefty price for speeds of 4Mb, 8Mb or 10Mb, for example, are often receiving far less than the advertised speed.
Where else would we accept that? If you only got two thirds of a pint at the bar you'd certainly request your glass be filled. The problem with internet speeds of course is that many people don't know what they are looking for, or don't know what to compare their service with in order to ascertain whether they are getting the advertised speed.
A good starting point though - and the source of much of the underperformance - is to find out whether the service is EFM or bonded DSL - ask your friends to check with their provider which they are getting. The former is fundamentally better than the latter, yet many providers offer the latter because it is cheaper and easier to set up.
Customers suffer however and are being kept in the dark.
At Lumison we have an EFM (Ethernet First Mile) product delivering true 5Mb and 10Mb. Bonded DSL however may simply pull together two 2Mb lines and call it a 4Mb service. But not only can the user not have a single data stream over 2Mb with this approach there is also likely some degradation from the point that they tap into the local loop, piggy-backing on BT's service.
It's a complicated discussion but an important one because some businesses in our industry have been set up in such a way that they will never be able to deliver the speeds they advertise to customers. We think that's wrong.